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What is Not set?

Not set - a term commonly used in web technologies to refer to a missing or undefined value. When data is not collected or tracked for a particular field, the value for that field is marked as "not set". This can occur due to various reasons such as incomplete tracking implementation, user privacy settings, or technical issues.

The impact of not set values can be significant as it affects the accuracy and completeness of the available data. It becomes difficult to analyze and draw meaningful insights from incomplete data. Therefore, it's crucial for web developers and marketers to ensure proper tracking implementation to minimize instances of not set.

In summary, not set refers to a missing or undefined value in web technologies that can negatively impact data analysis and insights if not properly addressed.