What is On-page Optimization?

On-page Optimization - the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, HTML source code, meta tags, images and other elements on a webpage.

The importance of On-page optimization has increased significantly over the years due to the growth of online competition. The better optimized a website is for search engines, the easier it is for potential customers to find it. Thus, companies are investing heavily in their websites' optimization.

In order to optimize a website's On-page factors effectively, proper research must be conducted. Keywords should be chosen based on relevance and popularity among users searching for similar products or services offered by the company. Additionally, content should be written keeping these keywords in mind while still providing valuable information that can engage visitors.