What is Online Advertising?
Online advertising refers to the promotion of products, services, or brands through various digital channels. The concept has gained remarkable traction in recent years due to the proliferation of technology and internet penetration around the world.
The primary objective of online advertising is to reach a wider audience and drive traffic to a brand's website or social media pages. With numerous platforms such as search engines, social media, display ads, video ads, email marketing, and more available today, advertisers have an array of options at their disposal for targeted campaigns.
Online advertising provides several advantages over traditional methods such as print or TV. It allows for precise targeting based on user demographics or interests; it can be tracked and measured using analytics tools; and it offers cost-effectiveness with flexible budgeting options.