What is Open Rate?

Open Rate - a metric used in email marketing to measure the percentage of emails that were opened by recipients. It's an important indicator of how well your email campaign is performing and can help you make informed decisions about future campaigns.

Understanding open rates can be tricky, as there are many factors that can affect them. For example, the time of day you send your emails, the subject line you use, and even the email client your recipients are using can all impact your open rates.

In general, a good open rate for an email campaign is around 20-30%. However, this can vary depending on your industry and target audience. If you're seeing lower than expected open rates, it may be worth experimenting with different subject lines or sending times to see if you can improve performance.