What is Opt-in?

Opt-in - a term widely used in the digital world that refers to the act of giving permission or consent to receive information, offers, or promotions from a website or business. It is often seen as an effective way for businesses to build and maintain their customer base. Opt-in can come in different forms such as email newsletters, text message alerts, push notifications, and more. In essence, it is a way for customers to stay informed about new products or services offered by a business. It's important to note that opt-in is not the same as spamming. Spamming involves sending unsolicited messages without obtaining proper consent from recipients. Opt-in ensures that customers only receive communications they have agreed to receive.