What is Organic Search?

Organic Search is a term used in the digital marketing world to describe the process of obtaining natural, unpaid search results on search engines. This means that when a user types in a query into a search engine, such as Google or Bing, they are presented with results that are not paid advertisements.

This method of searching has been around since the early days of search engines and has become increasingly important for businesses looking to attract more traffic to their website without having to pay for advertising. It is based on providing relevant content and optimizing your website for search engines so that it appears higher in the rankings.

The main benefits of organic search include increased visibility, credibility, and traffic to your website. By ranking high in organic searches, your business can reach potential customers who are actively searching for products or services like yours.