What is Outbound Marketing?

Outbound Marketing refers to the traditional method of marketing where businesses actively reach out to potential customers through various channels. This approach involves pushing products or services to a large audience, regardless of whether they have expressed interest or not.

In outbound marketing, companies use tactics such as cold calling, print ads, billboards and TV commercials to advertise their products. This technique has been widely used for decades and was considered the only way of advertising before digital marketing emerged.

While outbound marketing can be expensive and less targeted than inbound marketing techniques, it can still be effective in reaching a broad audience and creating brand awareness.