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What is Over-optimization?

Over-optimization - the term often used in the world of web technologies to describe excessive optimization that can harm a website's ranking. It happens when a website owner tries too hard to optimize their website and ends up violating Google's guidelines.

In simpler terms, over-optimization refers to the practice of using aggressive SEO tactics that are not organic but rather manipulative, with the sole purpose of achieving high rankings in search engine results pages (SERPs). While it may seem like a good idea at first, over-optimizing your website is a risky strategy that can lead to penalties from search engines.

The consequences of over-optimization include reduced traffic, lower rankings, and even getting banned from search engines altogether. Therefore, it's crucial to understand what constitutes over-optimization so you can avoid these pitfalls.