What is Page Authority?

Page Authority- a term coined by Moz, is a metric used to determine the ranking of a specific page on search engine result pages. It measures the overall quality of the page based on several factors such as link popularity, domain authority, and content relevance. The higher the Page Authority score of a page, the more likely it is to rank higher in search results.

The calculation of Page Authority involves complex algorithms that take into account various metrics such as the number of backlinks pointing to the page, their quality and relevance, social signals such as likes and shares, and other factors that contribute to a webpage's authority.

In order to improve your website's ranking on search engines, it is important to have high-quality content that provides value to your audience. You should also focus on building authoritative links from relevant sources in your industry or niche. By doing so, you can increase your Page Authority score and ultimately boost your website's visibility online.