What is Paid search?

Paid search refers to a type of digital advertising where businesses pay for their ads to appear at the top of search engine results pages (SERPs). These ads are typically marked as "sponsored" or "ad" and can be targeted towards specific keywords, demographics, and locations. Paid search has become a popular marketing strategy in recent years due to its ability to drive targeted traffic and increase conversions.

There are several different platforms that offer paid search advertising, including Google Ads, Bing Ads, and Yahoo Gemini. Each platform has its own unique features and benefits for advertisers looking to reach their target audience through paid search campaigns.

When creating a paid search campaign, businesses must first research relevant keywords that their target audience is searching for. They then create ad copy that includes these keywords and compelling calls-to-action. The cost of each click on an ad varies depending on the competition for the chosen keyword(s) and other factors such as ad relevance and landing page quality.