What is Pay-per-click (PPC)?
Pay-per-click (PPC) is a popular advertising model that allows advertisers to pay only when a user clicks on their ad. This means that businesses can target specific keywords and demographics, ensuring their ads are seen by the right audience. PPC has become increasingly important in recent years as more businesses shift their focus to online advertising.
However, it's important to note that PPC is not a guaranteed way to drive traffic or make sales. It requires careful research and optimization to ensure campaigns are successful. Let's take a closer look at how it works and what businesses need to keep in mind.