What is Pay-per-impression?
Pay-per-impression refers to a type of online advertising pricing model where advertisers pay for each time their ad is displayed on the web page, regardless of whether or not the user clicks on it. In other words, with this model, advertisers are paying for ad views instead of clicks.
This type of advertising model has gained popularity in recent years due to its cost-effectiveness and ability to increase brand awareness. It is often used in display advertising campaigns across various websites and social media platforms.
However, it's important to note that pay-per-impression ads may not necessarily result in direct conversions or sales. Instead, they help create familiarity with a brand or product among potential customers.