What is Performance marketing?

Performance marketing refers to a type of online advertising where advertisers pay only when their ad or campaign achieves a specific result. This could mean paying for clicks, sales, leads, downloads or any other action that can be measured.

Unlike traditional advertising methods where businesses pay upfront without knowing the effectiveness of the ads, performance marketing ensures that money is spent only on successful campaigns. This makes it a more cost-effective and efficient way for businesses to promote their products and services.

In today's highly competitive digital landscape, performance marketing has become increasingly popular among marketers who want to maximize their return on investment (ROI) and achieve measurable results from their advertising efforts.