What is Persona?

Persona refers to a fictional character that represents a group of people, such as customers or users, who exhibit similar characteristics and behaviors. It helps businesses understand their target audience and create more effective marketing strategies.

Personas are created based on extensive research, including surveys, interviews, and data analysis. They include details such as age, gender, interests, goals, challenges, and purchasing habits. By using personas in marketing efforts, businesses can tailor their messaging and content to better resonate with their target audience.

In addition to marketing purposes, personas can also be used in product development to ensure that products meet the needs of the intended users.