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What is Personalization?

Personalization - the practice of tailoring something to meet individual needs or preferences. It has become a buzzword in today's world, with businesses striving to provide tailored experiences for their customers. The idea behind personalization is simple: treat every person as an individual rather than a statistic. By doing so, businesses can improve customer loyalty and drive sales.

In the online world, personalization refers to websites that adapt to individual users, providing customized content based on their browsing history, location or other preferences. This level of customization has become increasingly important in designing effective web experiences as it allows companies to present more relevant content and boost engagement levels.

The benefits of personalization are numerous. By offering individually tailored experiences, businesses can increase conversion rates by up to 300%. Furthermore, personalized content results in higher engagement rates and longer visitor session times.