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What is Pigeon algorithm?

Pigeon algorithm - a search engine algorithm introduced by Google in 2014. This algorithm aims to improve the accuracy and relevance of local search results for users. The name "Pigeon" comes from the fact that pigeons are known for their ability to navigate and find their way home, just like how this algorithm helps users find relevant local search results.

The Pigeon algorithm takes into account various factors such as location, distance, and prominence to provide more accurate and relevant search results for local queries. It also emphasizes on providing better visibility for small businesses that may not have strong online presence but are still popular in their local area.

This update has had a significant impact on local SEO strategies, emphasizing the importance of having a strong online presence while maintaining an active physical presence in the community.