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What is Post view conversion?

Post view conversion refers to the number of users who took a specific action after seeing an ad or content. It measures the effectiveness of an online campaign, whether it's social media advertising, email marketing, or display ads.

In other words, post view conversion measures how many users saw your ad and then went on to perform a specific action such as making a purchase or signing up for a newsletter. It is different from post-click conversion which measures only those users who clicked on the ad before they converted.

The metric is particularly useful because it helps marketers determine how effectively their campaigns are converting site visitors into actual customers without necessarily having them click on the ad first.