What is Pre-roll video?

Pre-roll video - a type of online video advertisement that plays before the content the user has selected. It's one of the most popular forms of digital advertising, representing a significant portion of online ad spend. Essentially, pre-roll ads are commercials in digital form that appear at the beginning of online videos.

The primary goal of pre-roll ads is to capture viewer attention and drive engagement with the brand or product being advertised. This is achieved through creative storytelling, visual appeal, and targeting methods designed to reach specific audiences based on demographics, interests, and other factors.

Pre-roll video advertising has become increasingly sophisticated over time, incorporating features such as interactivity and personalization to enhance engagement and impact. As a result, it offers advertisers an effective means of reaching large audiences with messages that resonate and generate results.