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What is Press release?

Press release - a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. A press release can be used to announce a range of news items such as scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc.

A successful press release should be well-written and contain all necessary information that journalists need to write their own stories. It must also grab the attention of journalists in order to get picked up by media outlets.

In today's fast-paced world of journalism, it is essential for businesses and organizations to know how to create effective press releases in order to get their message out there.