What is Private label rights (PLR)?

Private label rights (PLR) refer to a type of license that enables the buyer to modify and rebrand a product as their own. PLR products include articles, ebooks, software, and other digital assets.

The concept of PLR has been around for several years, but it has gained popularity in recent times due to the increasing demand for digital products. In essence, PLR allows individuals and businesses to save time and money by leveraging existing content rather than creating everything from scratch.

When purchasing a PLR product, buyers have the right to edit the content, change the title and author name. Moreover, they can use it as a lead magnet, sell it under their brand name or even bundle it with other products.