What is Promotion?

Promotion refers to the process of promoting or advertising a product, service or idea. It involves various strategies and techniques that are aimed at increasing sales, creating brand awareness and building customer loyalty.

In order to achieve these goals, businesses often use a mix of different promotional methods such as advertising, personal selling, public relations and sales promotion. Each of these methods has its own strengths and weaknesses which can be leveraged according to the specific needs of the business.

Successful promotion requires careful planning and execution. Businesses need to identify their target audience, understand their needs and preferences, and create messages that resonate with them. They also need to choose the right channels through which to reach their audience, whether it's through traditional media like TV and radio or digital channels like social media.