What is Quality score?
Quality score - a term that has become increasingly important in today's digital landscape. It refers to the rating given by search engines to measure the relevance and quality of an advertisement or webpage. A high-quality score translates into better ad position, lower cost per click, and higher conversion rates.
The significance of quality score lies in its ability to influence the success of online advertising campaigns. By providing advertisers with a measurable metric for their ads' effectiveness, it helps them optimize their campaigns for maximum return on investment (ROI).
To achieve a good quality score, advertisers must focus on several key factors such as relevance, click-through rate (CTR), landing page experience, and ad format. These factors determine how well an ad matches user intent and enhances their overall online experience.