What is 3rd party data?

3rd party data is information gathered by an entity that does not have a direct relationship with the user. This data is obtained from various sources such as social media, government records, and other public databases. It is then sold to advertisers or other organizations for use in targeted marketing.

In essence, 3rd party data refers to information gathered about individuals without their knowledge or consent. This has become increasingly controversial in recent years due to concerns over privacy and personal information protection.

It's important to note that while 3rd party data can be effective for targeted advertising purposes, it can also be inaccurate or outdated. Additionally, users often have little control over how this data is collected or used.