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What is Reciprocal Links?

Reciprocal Links are a type of hyperlink that involves two websites linking to each other. This means that Website A links to Website B, and Website B links back to Website A. It's essentially a mutual agreement between the two websites to share traffic and improve their search engine rankings.

The idea behind reciprocal linking is simple: if two websites link to each other, it shows search engines that they trust each other's content. This can help both sites rank higher in search results for relevant keywords.

However, it's important to note that reciprocal links should be used in moderation. If a website has too many reciprocal links or engages in link schemes with low-quality sites, it can actually hurt their SEO efforts.