What is Remarketing?
Remarketing - also known as retargeting - is a marketing strategy that targets people who have previously interacted with your brand or website. It's an effective way to re-engage potential customers and increase conversions.
This type of advertising works by placing a tracking pixel on your website, which then allows you to show targeted ads to users who have already visited your site. These ads can be displayed across various platforms, such as social media, search engines, and display networks.
By using remarketing, you can stay top-of-mind with potential customers and encourage them to take action on your website. This can lead to increased brand awareness, customer loyalty, and ultimately more sales.