What is Retargeting?

Retargeting - also known as remarketing - is a type of online advertising that targets users who have previously interacted with a website or brand. Essentially, retargeting involves tracking the actions of visitors to a site and showing them targeted ads based on their behavior.

This method has become increasingly popular in recent years due to its effectiveness in converting potential customers into actual buyers. By presenting highly relevant advertisements to users who have already shown an interest in a product or service, businesses can significantly increase their chances of making a sale.

Retargeting works by placing cookies (small text files) on the computers or devices of website visitors. These cookies allow advertisers to track which sites visitors have been to and what actions they've taken while there. Advertisers can then use this information to display custom ads based on the user's previous interactions.