What is Rich Media Ads?

Rich Media Ads refers to digital ad formats which include interactive elements such as animation, video and audio. These ads are designed to engage the user and provide a more immersive experience compared to traditional banner ads.

One of the primary benefits of Rich Media Ads is their ability to convey information in a more engaging way. Unlike static banner ads, they allow for interactive elements that can provide more context around a product or service being advertised. This increased engagement can lead to higher click-through rates and better overall performance.

In addition, Rich Media Ads offer greater flexibility when it comes to ad placement. They can be embedded within web pages or served through third-party vendors, making them an ideal choice for campaigns that require specific targeting criteria.