What is RTB (Real-Time Bidding)?

RTB (Real-Time Bidding) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time. Advertisers can target their desired audience based on demographics, location, interests and other parameters.

This type of bidding occurs through an auction process where multiple advertisers compete to advertise to a specific user at the moment the ad impression becomes available. The highest bidder wins the auction and their ad is displayed on the website or app.

The use of RTB has revolutionized the way digital ads are bought and sold as it provides more transparency and efficiency than traditional methods.