What is Rule-Based Bidding?

Rule-Based Bidding - A process of setting specific rules for ad bidding. These rules determine when and how much to bid based on various parameters such as time, device, location, user behavior, etc. Advertisers can customize these rules according to their business objectives and optimize their ad campaigns.

Rule-Based Bidding has become an essential part of online advertising in recent years. Advertisers use this technique to streamline their bidding process and improve ROI. The world of digital advertising is highly competitive, and advertisers need to be strategic in their approach to stay ahead of the curve.

The benefits of Rule-Based Bidding are numerous. It allows advertisers to target specific audiences with relevant ads at the right time. Advertisers can also adjust bids based on audience behavior or campaign performance. This approach ensures that advertisers get maximum returns on their investment.