What is Schema?

Schema or schema markup, is a structured data vocabulary that search engines use to understand the content on a webpage. This code helps search engines provide richer and more informative results. Schema tells the search engine what your data means, not just what it says.

Schema provides a way to describe specific types of information like recipes, reviews or even events in ways that are meaningful to search engines. By using schema markup on your website, you can improve your chances of appearing in rich snippets - additional information displayed directly within the search results.

Implementing schema may seem complex at first, but once you know how to do it correctly it can be an invaluable tool for improving visibility and click-through rates from organic search.