What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) refers to the process of gaining website traffic and visibility by purchasing ads on search engines like Google, Bing, Yahoo, etc. SEM involves using paid search, contextual advertising and organic search engine optimization techniques to improve the ranking of a website in search engine results pages (SERPs).
SEM helps businesses promote their products or services online through targeted advertising campaigns that are directed towards people who are actively searching for them. This allows companies to reach potential customers when they are most likely to make a purchase decision.
In order to create effective SEM campaigns, businesses must conduct keyword research to understand what terms people use when searching for their products or services. They can then create ad copy and landing pages that are optimized for these keywords.