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What is Search Engine Results Page (SERP)?

Search Engine Results Page (SERP) refers to the page displayed by search engines in response to a user's query. This page contains a list of web pages relevant to the user's search terms, ranked based on the search engine's algorithm.

The goal of a SERP is to provide users with the most relevant and useful information related to their search query. SERPs can include organic results, paid advertisements, featured snippets, and other types of content.

In order to rank on a SERP, websites must employ search engine optimization techniques such as keyword research and optimization, content creation, backlink building and other factors which influence Google algorithms.