What is Search Volume?

Search Volume refers to the number of times a particular keyword or phrase is searched for on search engines like Google. It indicates how popular a specific search term is and helps in understanding user behavior and preferences.

The higher the search volume, the greater the potential audience that can be targeted with content related to that keyword. This makes it an essential metric for SEO professionals and digital marketers as they use this data to optimize their website’s performance.

In addition, tracking changes in search volume over time helps businesses identify trends and develop effective strategies to stay ahead of competition.