What is Segment?

Segment - a part of something that is separated from the whole. In the context of web technologies, Segment refers to a specific user data management platform that enables businesses to collect, process, and route customer data.

With Segment, companies can consolidate their customer data from various sources into one place that can be easily accessed and managed. This allows businesses to gain valuable insights into their customers' behavior, preferences and demographics which helps them in making informed decisions.

The benefits of using Segment extend beyond just collecting customer data. It also helps streamline marketing efforts by providing marketers with a more complete picture of their users across different channels such as email campaigns or social media ads.