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What is Sender Score?

Sender Score is a numerical rating given to email senders by the mailbox providers. It is calculated based on various factors such as email volume, spam complaints, bounce rates, and engagement metrics. The score ranges from 0 to 100, where a higher score indicates a better reputation as a sender.

The Sender Score plays a crucial role in determining the deliverability of your emails to the recipient's inbox. If you have a high Sender Score, your emails are more likely to land in the primary inbox rather than getting filtered into spam folders or rejected altogether.

To maintain a good Sender Score, it is essential to follow email marketing best practices such as sending relevant content, maintaining clean email lists, avoiding spam trigger words and phrases, and respecting unsubscribe requests.