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Increase in Conversions: Studies show that even a one-second delay in page loading time can lead to decreased conversion rates by up to 7%. On the other hand, increasing site speed has been linked with higher conversion rates across industries.
Better User Experience: Faster websites tend to provide better experiences for users who are more likely stay on the site longer while reducing bounce rates resulting in increased engagement metrics which ultimately result in increased revenue.
Reduced Cost: Customers are more likely to return to websites that offer fast loading times, reducing the need for marketing and customer acquisition spend.

What is Site Speed?

Site speed - the amount of time it takes for a website to load on a user's device. This includes all aspects of the site, from images and videos to page structure and code quality. A slow-loading site can have negative impacts on user experience, search engine rankings, and overall business performance.

To improve site speed, businesses can optimize their images by compressing them or using web-friendly formats like JPEG or PNG. They can also minimize HTML, CSS, and JavaScript files to reduce page size and enable faster loading times.

In addition to these technical measures, businesses should prioritize selecting a reliable hosting provider that offers fast server response times. By taking steps to enhance site speed, companies can boost website traffic and conversions while providing an optimal user experience.