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What is Skyscraper Technique?

Skyscraper Technique - a popular content marketing strategy that involves creating high-quality, informative and engaging content that outperforms the existing content on the web. The main aim of this technique is to create content that attracts more backlinks and generates more traffic.

The Skyscraper Technique has been widely used by digital marketers to improve their website's search engine rankings, increase brand visibility, and drive sales. By creating exceptional content that stands out from the crowd, businesses can gain a competitive edge in today's highly competitive online marketplace.

In essence, the Skyscraper Technique involves researching popular topics in your niche or industry and then creating an even better piece of content than what already exists. This may involve adding more value to the topic through additional research or data analysis, presenting information in a visually appealing way with infographics or videos, or simply providing a more comprehensive guide with step-by-step instructions.