What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a marketing technique used to promote products or services using social media platforms. This technique involves creating and sharing content such as articles, videos, and images on social media channels in order to increase brand awareness, drive traffic to a website, and generate leads.

The main goal of Social Media Marketing is to engage with the target audience by creating compelling content that will encourage them to share it with their own networks. By leveraging the power of social media platforms, companies can reach a much larger audience than through traditional advertising methods.

Social Media Marketing has become an essential part of any digital marketing strategy due to the tremendous growth in popularity of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.