What is Social Media Platform?
Social Media Platform refers to a web-based application that allows users to create, share and exchange content. It enables individuals or groups to interact with each other and build relationships through virtual communities.
Social media platforms have become an integral part of modern society, providing people with the ability to connect with others from around the world. They offer various features like messaging, commenting, sharing of photos and videos, creating events or groups etc., which make them popular among all age groups. The most common social media platforms include Facebook, Twitter, Instagram and LinkedIn.
With the growth of social media platforms over the years, businesses have also started utilizing these networks for marketing purposes. Companies are now able to reach a wider audience by using targeted ads and engaging with their customers online.