What is Social Proof?

Social Proof is a psychological phenomenon that occurs when people assume the actions of others in an attempt to reflect correct behavior for a given situation. In other words, it's the idea that we are more likely to do something if we see others doing it first.

This concept has been around for centuries and has been used in various settings including marketing, advertising, and social media. It plays a significant role in influencing our decisions, opinions, and behaviors.

When we see others engaging with a product or service, we tend to believe that it must be good because so many people are using it. This leads us to trust the brand more and consider purchasing their products ourselves.