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What is Split Testing?

Split Testing - also known as A/B testing - is a method used to compare two different versions of a website, email or advertisement to determine which one performs better. This process involves dividing the traffic between the two versions and analyzing the results to determine which version is more effective in achieving the desired outcome.

In web development, split testing can be used to test different layouts, colors, fonts, images or even content on a website. It allows developers and marketers to make data-driven decisions based on user behavior rather than assumptions.

The main objective of split testing is to increase conversion rates by identifying what resonates best with your audience. By using this technique, you can optimize your website for maximum effectiveness and achieve higher engagement levels.