What is 1st party data?
1st party data - the information collected directly by a company from their own customers or website visitors. This type of information provides businesses with insights into their audiences' behaviors, preferences, and interests. Essentially, it's the data that a business owns and controls.
Compared to other types of data (such as 2nd or 3rd party), 1st party data is considered more trustworthy since it comes directly from the source, making it easier for companies to achieve greater accuracy in their marketing efforts.
In today's digital age where data becomes an essential element for marketers to understand their customer needs and deliver personalized experiences effectively, 1st party data has become increasingly important.