What is Storytelling?

Storytelling - the art of conveying a message, idea, or emotion through a narrative. It's an ancient practice that has been used for centuries to connect people and share experiences. From cave paintings to modern-day films, stories have always been a part of human culture.

In today's world, storytelling has taken on new forms with the rise of digital media. Brands now use storytelling as a way to connect with their audience and create a more meaningful relationship. Storytelling can be done through various mediums like videos, podcasts, social media posts or blogs.

When it comes to web technologies, businesses can leverage storytelling in several ways such as creating engaging content for their websites or using interactive experiences like chatbots that lead customers on an immersive journey towards making purchases.