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What is Structured Data?

Structured Data - a type of data that is organized into specific formats for easy analysis and processing. This data is highly organized, making it easily searchable, discoverable and understandable by machines.

This means that the information contained within structured data can be used to create rich snippets on search engine results pages (SERPs) which provide users with additional information about a website or web page before they click through. In essence, structured data helps search engines understand what your website or web page is all about.

The use of structured data has become increasingly important in recent years as search engines have become more focused on providing the best possible user experience by delivering relevant, accurate and up-to-date information quickly and efficiently.