What is Tag Manager?

Tag Manager- a tool that allows website owners to manage and implement various tags on their site without having to modify the code directly. This can include anything from tracking tags for analytics, conversion tracking, retargeting or even personalization.

The ability to easily add and remove these tags makes Tag Manager an incredibly powerful tool in the digital marketer's toolbox. Rather than waiting for developers to update code or relying on third-party plugins, marketers can quickly implement tags themselves, often with just a few clicks.

By simplifying this process of tag management, businesses are able to more efficiently track user behavior across their websites and better understand how marketing campaigns are driving traffic and conversions. Additionally, it ensures that all tags are consistently implemented across the site which helps avoid errors or technical issues so often associated with manual tag implementations.