What is Target Keywords?
Target Keywords are specific words or phrases that are used to optimize a website for search engines. These keywords help search engines understand what your website is all about and rank it accordingly. Choosing the right target keywords is crucial for any digital marketing strategy.
When choosing target keywords, it's important to consider the relevance of the keyword to your website content, as well as its search volume and competition level. The ideal target keyword should have a high search volume and low competition, making it easier for your website to rank higher in search engine results pages (SERPs).
In addition to optimizing your website content with target keywords, you can also use them in other elements such as meta descriptions, alt tags, and URL structures. This further improves your chances of ranking higher in SERPs.