What is Targeting?

Targeting - a marketing technique used to identify and attract specific audiences based on their characteristics, interests, and behaviors. It allows businesses to tailor their advertising efforts to reach the right people at the right time.

With targeting, companies can focus their resources on individuals who are more likely to be interested in their products or services. This increases the effectiveness of their campaigns and reduces wasted ad spend. In today's competitive market, targeting has become an essential tool for any successful marketing strategy.

There are many different types of targeting methods available, including demographic, geographic, behavioral, psychographic, and contextual targeting. Each method uses unique criteria to identify potential customers and create personalized messages that resonate with them.