What is Time on Site?
Time on Site - the length of time a user spends on a website in one session. This metric indicates user engagement and the effectiveness of a website's content, design, and navigation. A high Time on Site suggests that users are interested in what the site has to offer.
In today's digital age, websites must be engaging and valuable enough to keep users interested. The longer a user spends on your site, the more likely they are to convert into customers or engage with your brand.
To improve your Time on Site, you should focus on creating quality content that resonates with your target audience. You can also make use of visual aids like images and videos to increase engagement levels. Navigation should be intuitive for easy access of information essential for user interest.