What is Total Impressions?

Total Impressions- the number of times an ad or piece of content has been displayed to a user, whether it was clicked on or not. This metric is used by marketers and advertisers to gauge the effectiveness of their campaigns and determine how many people were reached.

In today's digital age, Total Impressions are more important than ever before. With so many ads and content vying for attention, businesses need to know how often their message is being seen in order to adjust their strategy accordingly.

Understanding Total Impressions can also help website owners optimize their pages for better traffic. By analyzing which pieces of content are getting the most views, they can make informed decisions about what content to feature prominently on their site.