What is Tracking Code?

Tracking code - a small piece of code placed on a website or in an email which allows the tracking of user behavior. This code can collect data such as page views, clicks, and conversions to help businesses analyze their marketing efforts.

Tracking codes are an essential part of modern digital marketing strategies. By tracking user behavior, businesses can make informed decisions about how to optimize their website or improve their campaigns for better results. Additionally, tracking codes can also be used to retarget users with personalized ads based on their previous interactions with a brand's website or content.

In summary, tracking code is a tool that enables businesses to gather valuable data about user behavior and use it to improve their marketing efforts and drive better results.